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The Psychology Behind Color Choices in UX Design

In digital design, every color choice conveys meaning. Whether you’re crafting a website, app, or digital product, color is a powerful tool that shapes user perceptions, influences mood, and ultimately affects the way users interact with your design. In this post, we’ll explore the fundamentals of color psychology, examine the emotional association of common colors, and provide actionable insights to help you leverage color strategically in your UX projects.